Search engine optimisation, SEO in short, has many clowns racing around the scene trying to describe and teach everything you want to know. In fact, I myself, am going to attempt to spread a bit of knowledge right here on my own website. However, my goal is to not make you money — but to help you understand the concepts, theorys and methods used by individuals that have proven to make money.

I am not going to ask for donations, insist on you buying an e-book or even ask that you subscribe. Simply pay attention and be prepared to do your own research. With so many techniques, options and variables changing every day, you must be ready to stay on top of your stuff, individually.

What is black hatting; black hat seo? This question is often asked and people often relate it to hacking, where I once again believe its identical. Black hatting or black hat seo is not illegal. It is simply more technical and in-depth than the easily available white hat seo techniques. Black hat specialists simply pay attention to more detail than those wearing the white hat.

What hat you wear is based upon how thorough and detailed you are about your technique. Use what is best for you and ignore the results of people around you. There are changes to be made every day. Sometimes by modifying your methods by just a smidge could have some fantastic results. Do not take bursts of income and inreased traffic for granted. Research why it happened, where it came from and use that for your benefit.

Which hat do you wear? What techniques are you currently using?